ArrowBlog is featured in trade magazine!

October 23, 2008
By Sarah Arrow

ArrowBlog (this blog) is in the Commercial Motor magazine, here’s an extract…

It’s important not to rush the process of choosing a designer. Sarah Arrow, communications director at Essex-based Arrow Light Haulage, says: “It took us two years to find someone who understands our business and what our customers require. A lot of the web designers that were recommended to me focused solely on design. I spoke about people with disabilities who wanted to read my site; one designer didn’t know what I meant by ‘accessibility’.”

However, make the right choice and the end results can be highly rewarding. Arrow Light Haulage eventually selected designer Barbara Saul, who – as a first step – made some changes to the firm’s blog (‘web log’ or online journal), which can be seen on Arrow’s website. As Arrow reports: “The hits have increased ten-fold. We are averaging three times as many enquiries a day, and at least one new customer a week. That’s just from the blog.”

Source: Road Transport

The article was published on 16th October. I now need to get the website as great as the blog…

Sarah

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