It’s a matter of urgency

How to decide whether something is same day delivery or next day delivery.

As I write in the title, it’s a matter of urgency and that is usually decided by the client but it’s also the matter of confidentiality. In the past we have delivered evidence for court cases, its had to be delivered in confidence and to strict deadlines. It cannot be sent by mail, if it gets lost there is no case. Our vehicles are unmarked and have no sign writing, some may think we are missing an advertising trick but we are actually blending into the background – there is nothing to say we are a courier, nothing to indicate what we have is confidential or high value, nothing to indicate who we work for.

Our customers quite like this, it means their customers don’t need to know about any warehouse staffing issues or that they have had to get a courier in for the day to deal with their surplus, it’s all done confidentially. They love that our drivers provide great customer service on their behalf, something they don’t get when they have agency temp workers.

Back to urgency, how urgent is urgent delivery?

If it saves lives, it’s urgent.
If it saves a considerable amount of money, it’s urgent.
If the delay is going to cost you a considerable amount of money, it’s urgent.
If the your client is unhappy, and it could cost you their business, it’s urgent.

And you can always give them the option – “I can get it delivered to you within a couple of hours or I can have it delivered overnight, what suits you best? How urgent is it?” and in giving them the choice, you are building the relationship further and they can see how far you are willing to go to meet their requirements. When you have your answer, you only have to ring your same day courier and make the arrangements.

How do you deal with your urgent deliveries?

Kevin Arrow